Story
Every product is a set of decisions: how it’s organised, how it responds and what it asks of the people using it. My work is making those decisions clear.
My path into design began with brand identity. I loved how a few well-chosen shapes and colours could tell a whole story. Working on websites, I became more interested in what happens next: how people move through a site and what helps them find what they need.
That led me to UX and interaction design, and then to product design for a large platform built for business teams. There I learned to design the structure behind the screens, test ideas with the people it was made for and work closely with engineers. Today I design B2B and B2C products, from complex platforms to mobile apps, websites and brands. On some projects I build the front end too.
What drives me is seeing things work as they should, in the simplest way possible. I keep learning, and lately that means AI. It helps me prototype faster, handle the repetitive parts of a design system and spend more time on the decisions that need a designer.
Off screen, I make art. See my art